A Study on the Effect of Social Media Trends on Nigerian Pragmatics: A Case Study of Twitter Hashtag Usage
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- NGN 5000
Background of the Study
Social media has transformed language use in Nigeria, with Twitter emerging as a significant platform for public discourse. Hashtags, as a core feature of Twitter, serve not only as search tools but also as pragmatic devices that frame discussions and signal group affiliations. Nigerian Twitter users employ hashtags to express opinions, mobilize social movements, and convey nuanced meanings that go beyond literal interpretation (Olu, 2023). This study investigates the impact of social media trends on pragmatic practices by focusing on hashtag usage. It examines how hashtags function as markers of emphasis, irony, and solidarity, and how they shape interaction among users. The analysis explores the evolution of hashtag language, noting that while some hashtags become lexicalized over time, others reflect transient cultural phenomena. Understanding these dynamics is crucial for grasping how digital discourse influences everyday communication and public opinion in Nigeria (Chima, 2024; Nwankwo, 2025).
Statement of the Problem
There is limited research on how Twitter hashtags influence pragmatic language use in Nigeria. The rapid evolution of social media trends often results in the emergence of new pragmatic markers that challenge traditional linguistic frameworks (Olu, 2023). This gap in research obscures our understanding of how these digital elements shape meaning and social interaction. Furthermore, inconsistent hashtag usage can lead to misinterpretation and dilute intended messages, particularly in political or social contexts. Addressing these issues is vital for comprehending the broader implications of digital language evolution and ensuring effective communication in online environments (Chima, 2024; Nwankwo, 2025).
Objectives of the Study
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To analyze the pragmatic functions of hashtags on Twitter.
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To assess the impact of social media trends on language use.
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To propose guidelines for effective hashtag communication.
Research Questions
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What pragmatic roles do hashtags play in Nigerian Twitter discourse?
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How do social media trends influence language pragmatics?
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What strategies enhance clarity in hashtag usage?
Significance of the Study
This study provides insight into the evolving nature of pragmatic language in Nigerian social media, focusing on Twitter hashtags. The research informs digital communication strategies and contributes to the understanding of online discourse dynamics. Findings will benefit social media analysts, linguists, and marketers seeking to optimize engagement and message clarity (Olu, 2023; Chima, 2024; Nwankwo, 2025).
Scope and Limitations of the Study
This study focuses solely on Twitter hashtag usage in Nigerian digital communication and does not include other social media platforms.
Definitions of Terms
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Pragmatics: The study of language use in context.
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Hashtags: Keywords or phrases preceded by a hash sign used to categorize content.
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Social Media Trends: Patterns of behavior or language that emerge on digital platforms.
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